Glossary Discription

A distribution channel is the network of intermediaries, processes, and pathways through which goods or services move from the producer or manufacturer to the end consumer. This system encompasses all the organizations, individuals, activities, and resources involved in transferring products from their point of origin to their final destination, including the transfer of ownership, physical movement, and promotional activities. Distribution channels serve as the critical link between production and consumption, determining how products reach markets and ultimately influencing a company’s market coverage, customer accessibility, and competitive positioning.

Types of Distribution Channels

• Direct Distribution Channels
• Indirect Distribution Channels
• Hybrid Distribution Channels